Real Estate Agency Marketing Blog

Most successful real estate agencies invest 10-15% of their gross commission income (GCI) into marketing. For a newer agent, we typically recommend starting with $500-1,500/month focused on Google Business Profile optimization and local SEO, then scaling up as you close more deals. Top producers often spend $3,000-10,000/month across multiple channels.

The most effective channels for real estate agencies are: 1) Google Business Profile and local SEO (captures ready-to-act buyers/sellers), 2) Zillow and Realtor.com presence, 3) Social media marketing especially Facebook and Instagram for brand awareness, 4) Video marketing including property tours and market updates, and 5) Email nurturing for your sphere of influence. The right mix depends on your market, specialty, and budget.

SEO for real estate typically takes 3-6 months to show meaningful results. You'll usually see Google Business Profile improvements within 30-60 days, while organic website rankings for competitive terms like "realtor in [city]" or "homes for sale in [neighborhood]" take longer. The good news is that once you rank, you get leads without paying per click.

Yes, having your own website is crucial for real estate success. While your brokerage website gives you basic exposure, your personal site lets you control your brand, capture leads directly, showcase your listings and testimonials, and rank for your name and farm area. It's also essential for building long-term equity in your business.

Extremely important. 90% of buyers and sellers read reviews before choosing an agent. Focus on getting reviews on Google (most important for SEO), Zillow, Facebook, and Realtor.com. Aim for at least 20+ reviews with a 4.8+ star average to stand out. After every closing, have a systematic process to request reviews from satisfied clients.

Both have their place. Paid advertising (Google Ads, Facebook Ads, Zillow Premier Agent) delivers immediate leads but stops when you stop paying. Organic marketing (SEO, content, social) takes longer to build but creates lasting lead flow. We recommend real estate agencies start with a foundation of organic marketing, then layer in paid advertising to accelerate growth and fill gaps.